2. Quality Inbound Links... Why You Gotta Have ’Em!
Traffic is the lifeblood of your Web site, and your online business. Without it, you won’t succeed. But here’s the catch... there is no passerby traffic on the Net. You have to generate your own traffic to thrive and be profitable.
The best and cheapest way to do this is by pulling in targeted, free traffic from the Search Engines (SEs). Study after study confirms that Search Engines are the #1 way that people search for information on the Net. The easier your site is to find through SE search results, the more targeted visitors you attract.
So how do you make it easy for a surfer to find you? Build a quality, theme-based, content site that gets Top 10 ranking positions on the Search Engine Results Pages (SERPs) for related keywords (search terms your PREcustomers use). It works like this...
A theme-based content site has keyword-focused content pages that rank well with the Search Engines (SEs), attracting lots of targeted traffic. But just getting traffic is not enough...
The site’s high-value content “warms up” (i.e., PREsells) visitors by OVERdelivering what they came for... information.
As visitors start to like and trust you (based on what you write about on your site), this credibility creates an open-to-buy or open-to-hire mindset. This, in turn, motivates visitors to click through to your income-generating source (i.e., how you monetize your traffic).
SIDEBAR
As discussed, it also causes them to deliver the off-page criteria that SEs
use to “recognize reality.”
In other words, to be visible on the Net, follow the Content 
Traffic PREselling Monetization
process and build a site that pleases both your visitors and the Search
Engines.
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A full description of the Content Traffic PREselling Monetization
process is beyond the scope of this book. For more details, visit...
“Pleasing” the Search Engines and your human visitors is why it’s important for you to develop an effective linking strategy, sooner rather than later. Craig Silverstein, the Director of Technology for Google (we met him earlier), explains why in one short sentence...
What does Mr. Silverstein mean by that statement? Good question.
Links are one kind of off-page criteria, which measure human reaction to your Content. A link to your site is like a “vote” for it. You may receive a link from a small, related site or from a respected authority in your particular business field. They all provide a “credentializing” factor to your Web site, some more than others, in the eyes of the SEs. These links tell a Search Engine... “Yes, this is a quality site, worthy of a place in your index.”
The easiest way to demonstrate is with an example...
MYLW: <<1.6 CTPM Tao 2. Quality Inbound Links... 2.1. The Power Of Porcupines>>
