1.5 But What If SEOers “Get It”? They Won’t! A Weird Story...
“Geez, if SEOers get Content 
Traffic PREselling Monetization,
won’t they out-do us ordinary small business people?”
Good question. I used to wonder about that. But the answer is “NOPE!”
SEOers are very left-brained. Being left-brained can be a great thing. But too much of this great thing can make it difficult to change direction.
Part of Content Traffic PREselling Monetization
is that you have to give up control to gain control. You have to give up
control over every single mathematical parameter possible. Instead, focus
on building high-value Content and...
... “trust
the force, Luke.” (Darth ended up on the “right side.”)
Many SEOers do not yet understand that the science of delivering search results is already way beyond their speculation. It may take them years to realize the fast-approaching demise of simulated reality.
Recently, though, a personal experience has caused me to consider that they may never “get it.” The following story drives two points home...
1) Why SBIers will outperform SEOers (more and more as time passes)
2) That Most SEOers won’t get it.
Here we go...
A short while back, I noticed a superb question in the searchenginewatch.com forums about “competition” numbers or “SUPPLY” in SBI! terms. It is the number of Web sites that supply content about a given keyword. The forum participant was asking what to make of it, wondering about its value. So I decided to help this person out a bit.
SIDEBAR
We did, after all, invent the entire concept of Keyword DEMAND, SUPPLY, and
PROFITABILITY. Sometimes, though, I regret it...
... when I see
some SBIers get “number-bound!” (SUPPLY and DEMAND numbers
are merely generated by the computers of various Web resources. They may
have glitches for many reasons. So treat SUPPLY and DEMAND and all
“numbers” as fallible guidelines. Trust your brain
above all!)
The essence of my answer explained the difference between DEMAND (how often SURFERS search for a keyword) and SUPPLY (how many Web pages create content for a specific term). I went on to explain how to use this information to find profitable niches, including a step-by-step process (that does not require SBI!).
The bottom line conclusion...
As long as you apply the human filter at the end of this process, the
SUPPLY-DEMAND-PROFITABILITY process is an excellent way to identify
profitable niches about which to create content that ultimately turns into
traffic and income.
SIDEBAR
Full post is at...
http://forums.searchenginewatch.com/showthread.php?p=26206#post26206
The actual discussion, and how it might apply to your specific business, is beyond the scope of this discussion. But if you are interested, please visit...
Find the type of small business that best fits your circumstances (ex., landscaper, affiliate, professional, retailer, SOHO, network marketing, etc.). Click to that site. All the answers, specific for your situation, are on that site.
To see the exact process that SBIers follow...
http://quicktour.sitesell.com/
There was an excellent reply. “Marcia” said that the best way to get started on the road to building free Search Engine traffic is to work at “ranking highly” for the more exotic, less in-demand words.
SIDEBAR
Yes, this is similar to the point made above. You will indeed first
start to rank at the engines for the “easiest” keywords. Your
most important ones will rank later, without tweaking if you are getting
the basics right, as your site grows and its overall “off-page
reputation” improves in the eyes of the SEs.
It was a super point. It’s very hard for a startup site to rank highly for tough, competitive words. But you can “get the traffic ball rolling” by working the fringes.
So I replied, building upon that. This time, though, and just to challenge folks into a little controversy, I lobbed a grenade into the midst of a bunch of “SEO experts”...
I explained why our Content Traffic PREselling Monetization
approach of “keep it real” is far more effective,
now AND ESPECIALLY long-term, than SEO. In other words,
SBIers were destined to outperform SEOers now, and even more
so in the future.
Here’s a direct quote from that post...
SIDEBAR
We choose to leapfrog "advanced, nth degree SEO" and head
straight towards reality. By giving the SEs enough on-page hooks to sink
their teeth into, and by otherwise PREselling with excellent content and
getting some key inbound links, human visitor behavior takes over and does
indeed build the off-page criteria naturally and organically.
Overall, we show our users how to "engineer success" through superb content that hits the basic on-page criteria and that WOWS the human visitors. Ultimately, it is those delighted human visitors who generate all the off-page criteria (with a little help from the marketer of course, who must start the ball rolling by securing a few good inbound links). All of this to (hopefully) lead into a little controversy...
I find that heavy SEO emphasis is a little like chasing the Holy Grail. The engines get steadily more and more sophisticated at reaching the ultimate goal, which is simply to recognize reality the way humans do. SEOers have to chase this increasing sophistication constantly. Instead...
We choose to leapfrog the algorithm-chase and head straight to reality. And, all in all it's worked darn well for our tens of thousands of small business users. For example...
My own daughter started her anguilla-beaches.com site by eating away at the edges. She started when she was 14. She didn't rank anywhere in the Top 500 for her toughest word, anguilla. As she built more and more content, got more and more links in from Caribbean and Anguillian sites, as people loved her site more and more, they naturally deliver off-page criteria (we can only imagine what Google must track -- I doubt if more than 3 people have the COMPLETE picture, and their NDA is probably tighter than Coke's!).
The effect is like a boat with the tide coming in. Now she puts up a page about "anguilla wedding," is spidered and ranking in the top 10 within days. It's a slow, steady, tortoise-like process... but the tortoise wins in the end (she has averaged about an hour per week over a period of 2 years). And the only "work" I've done with Nori is on how to write more effectively for the human reader ("PREselling"), not SEO or anything like that.
At the opposite end of the spectrum, "geeks" like Marc Liron do the same thing, but in a bigger way as adults with more time and devotion and generate 15,000 pages per day at his updatexp.com site. Ask him what kind of advanced SEO he does and he’ll just chuckle -- he abandoned those worries long ago.
Now, I know I’ll get banged by a lot of SEO experts who love chasing the zillion variables down to the 4th decimal point or, worse, who still love "fooling" the engines. But you’re over-engineering and doomed to chase the engines instead of delivering what humans want... and THAT actually is what the engines want, too.
We just like to keep it real.
Pretend you are an SEO expert and now re-read that post. It’s a bit like going into a bar in Texas and saying...
... “I can
whup any Texan in here.”
Talk about heading into the lion’s den. I expected to get fried... blasted... toasted. Nope. Find my post at...
http://forums.searchenginewatch.com/showthread.php?p=26256#post26256
... and follow the whole thread from there.
I could not believe the rest of the thread...
- numbers, numbers, and more numbers
- stats about this and whether this ratio was better than that one
- “intitle: and inanchor: combined”
- number of keywords on the head of a pin!
The realization hit me like a ton of hard disks...
Many SEOers don’t even begin to take into consideration that HUMANS read the Web pages. They don’t understand that i t’s the HUMANS that the engines care about.
Worse, their complicated suggestions take a lot of time and energy to determine the degree of competition.
You only need a quick ballpark estimate. Most importantly, I could create twopages of Content about a keyword in the time it takes them just to assess it!
This is incredibly instructive.
It leads me to these bottom-line conclusions...
1) The engines will get smarter and smarter at figuring out “REALITY.”
2) SEOers will have a harder time playing “MATCH THAT ALGORITHM.”
3) SBI! sites will simply do better and better because they deliver REALITY.
4) “It's magical-mystical how well it works” (in the words of SBIers). But there is solid logic and mathematics behind the process.
5) SBI! sites deliver, NATURALLY, POWERFULLY what the engines want.
SBIers, far from being Search Engine experts, outperform SEOers! They do it NOW. And the gap keeps widening, as shown in the updated Alexa study...
http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html
Yes, on the surface, the effectiveness of SBI!is “almost mystical.” This feeling of calm power and effectiveness has come to be known as...
MYLW: <<1.4 Give It to Them 1.5 A Weird Story 1.6 CTPM Tao>>
