3.2. The Second Tier Directories Good Return On Investment

Second tier directories are not quite on par with the majors. That shouldn’t deter you, though.

Remember, you’re not after the traffic from those directories. You want the link.

Advantages?

• Entry is easier.
• They are also relatively cheap, usually around $30 for a guaranteed 48 hour review!
• You can generally get a good link in a relevant category, at a higher level than you would in a major. (For the most part, links closer to the top level directory are worth more -- i.e., a listing in Shopping > Clothes is worth more than one in Shopping > Clothes > Women’s Clothes.)
• Your listing is not diluted by a million other links in the same category, making it more valuable to a Search Engine (the more links on a page, the less value is bestowed to each link).

Here are some smaller directories that are worth considering...

JoeAnt http://www.joeant.com/ GoGuides http://www.goguides.org Business.com http://www.business.com/ Wow Search Directory http://www.wowdirectory.com/

Blue Find http://www.bluefind.com/ Skaffe.com http://www.skaffe.com/ SevenSeek http://www.sevenseek.com/ Gimpsy http://www.gimpsy.com/

Remember... the real value of a listing in one of these services is an in-pointing link. While a listing will bring some visitors, don’t list with traffic in mind. More than likely, you’ll be disappointed.

MYLW:  <<3.1. Major Directories  3.2. Second Tier Directories  3.3. Find Themed Directories>>