Preface

This book can be read in three ways...

If you would like an original, thought-provoking, and compelling 30,000 foot view of how to build a roaring online business that gets found by the Search Engines andthat converts visitors into profits, start at Chapter 1. Building a link program is only a very small part of Search Engine Optimization (SEO). And SEO is only a fraction of what’s involved in building a successful online business. To profoundly understand how links fit into the big picture and how to best spend your business-building time, Chapter 1 is highly recommended.

If you want to jump “straight to links,” take a few minutes to understand the up-to-date theory, presented in a common sense, easy-to-understand way. In some instances, this presentation differs from “common wisdom.” So it, too, is recommended reading. You will get more out of the strategies that follow. Click here to start at Chapter 2.

To go directly to the highest yield, most time-efficient strategies for building an effective link program, skip straight to Chapter 3. You will receive a simple, powerful, cost-and-time-effective way to build links.

We highly recommend the first two chapters, and reading the book in order, in its entirety. A thorough grounding in the big picture (Chapter 1) and link theory/background (Chapter 2) will help Chapter 3 yield greater dividends.

But if you’re in a hurry, do the “best-fit-for-you” reading route and then register for Value Exchange.

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It’s all yours.

MYLW:  <<Table of Context  Preface  In the Beginning>>