1.3 Quality Drives “Off-Page Criteria”
Do you know the special edge that separates SBI! users (SBIers) from the rest of the pack... including SEO experts?
Human behavior.
SBI! sites smell real, because they are real.
You simply know when someone knows his "island of expertise" and loves it. That is what PREselling is all about.
After that, human behavior tells the engines all they need to know.
SBIers have all the pleasure and all the effectiveness of being real, instead of the tedium and ineffectiveness of simulating reality.
Earlier, I mentioned that most SEOers merely play an algorithm-chasing game. They mimic reality.
The problem with that game is that they “play” against the most sophisticated search experts in the world...
... hundreds of
brainiacs, all working for the Search Engines. Not only are they
brilliant search experts with a dizzyingly impressive array of skills,
their resources are virtually unlimited. And all they do is work
on “search.”
I won’t even pretend to know all the off-page criteria that engines track, nor how they weight them. I can tell you with certainty that this knowledge does not matter. All you have to do is “skip the math” and leapfrog to deliver what they do seek...
Reality, in the form of relevance and quality.
Most experts refer to off-page criteria loosely, and almost synonymously, as Google PageRank. However, my pet theory is that Google PageRank, while of some value, is merely a diversionary tactic, a bit of SEO entertainment. It keeps SEOers focused on one narrow aspect of off-page criteria, while in fact all the major engines have likely developed hundreds of off-page criteria.
SIDEBAR
What is PageRank (PR)?
It is a relative measure of a site’s reputation according to the quality (and, to a lesser extent, the quantity) of its in-pointing links.
Google’s toolbar (available at http://toolbar.google.com/) displays the PageRank (PR) score of a Web site as a green band. Much has been made about PageRank and how it impacts SEO.
Theoretically, a site with PR of 7 will likely rank higher than a site with a PR of 3 for the same keyword, everything else (ex., on-page criteria) being equal. And a link from a site with a PR of 5 is more beneficial to you than a link from a site with a PR of 3, all else being equal (ex., link from home page or 18th-tier “links page”?).
It’s best not to take PageRank too seriously... or you will soon be on the wrong side of the 80-20 rule (i.e., 80% -- benefits, 20% -- efforts) and start chasing algorithms, too! Worse, you may fall into the “manipulation” trap. Speaking of manipulation... don’t! So...How do you achieve a high PageRank score? To paraphrase Craig Silverstein, Director of Technology for Google...
You want the expert sites
in your market
linking to you and
hopefully nobody else.
How do you accomplish that?
Content 
Traffic PREselling Monetization...
Make your site Content so good that others will want to link to
you. Of course, a little, honest push-start is a good idea...
http://value-exchange.sitesell.com/
Sometimes, it appears as if Google “writes our stuff.” Or is it the other way around?
Google loves great content.
And great content is
exactly where Content Traffic PREselling Monetization
starts...
Another hand-glove/Google-SBI! fit is Google’s AdSense Program...
SBIers owe Google a big “thank you” for creating
AdSense, the absolute perfect-fit income generator for any Content Traffic PREselling Monetization
site, no matter what your primary Monetization model may be...
http://buildit.sitesell.com/sbi-businesses/index-monetize.html
Do you see now why even the most competent of the “do-good” SEOers degrade the quality of the SERPs? They focus on pleasing the Search Engines through “perfecting” a numbers game, including building more and more inbound links. But they have near-zero focus on delivering truly sparkling information. How can they?
Let’s answer this question within the context of our “porcupine mating” page example from above...
SEOers know nothing about porcupine mating, nor do they care. And it shows...
No sparkle. No passion. No extra-clever turn of a phrase.
No“ watch
those quill” jokes.They may score well for all the on-page criteria (“relevance”),
but those are now just the “ante.” They get you into the
“game.”
The engines want RELEVANT and EXCELLENT content.
The best way to deliver REALITY? Stop faking it. Be real.
SiteSell was the first company to conceptualize and develop the natural, powerful process of...
Site Build It! provides the guidance and all the tools necessary
to successfully execute the process that delivers reality that ranks. It is
beyond the scope of this discussion to review Content Traffic PREselling Monetization
in detail. For more information, please visit...
High-value, relevant CONTENT puts the power of human reaction (an important part of off-page criteria) to work for you. More on this in the next chapter.
The bottom line is that SBI! users “build reality”... exactly what the Search Engines seek.
That is why Content Traffic PREselling Monetization
outperforms SEOers now. And it will do so, more and more, in the future.
As just one example of this widening gap, please see this updated traffic
study...
http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html
If it sounds simplistic, it is. It’s simple, but it’s not easy. Confused?
SBI!’s unique set of integrated tools removes all the technical and tedious complexity, so the process is indeed simple. But it is never easy to build a business. Neither the Internet nor SBI! can suspend common sense or the fundamental laws of economics. It takes work to build a business. Take a look...
http://case-studies.sitesell.com/
Examine every one of the case studies of these small business people. Some of them literally add millions of dollars to their net worth -- and they share these million-dollar lessons with you. Their businesses are each different in nature. Yet they impart similar insights...
One is the importance of applying effort and passion to achieve the results you want. The other relates to Site Build It!’s contribution. With SBI!, you can focus on your business while it takes care of everything else.
You will never read those words by an SEOer. It’s all math. It’s needlessly complex. And doomed to get more complicated while falling behind even further.
SIDEBAR Use SBI! to squeeze full value out of Content Or, if you are a professional Webmaster, please try it for your small
business clients... http://webmaster.sitesell.com/ P.S. to professional Webmasters and SEOers Please do not take anything in this booklet personally. It merely lays
out the reality of the future of SEO. It explains the way things are,
and extrapolates to what will be. Many people don’t like reality when
it does not fit their perception of it, especially when it is painful to
accept.Ignoring reality does not make it go away, though.
Traffic PREselling Monetization
as efficiently as possible. SiteSell is the originator of Content Traffic PREselling Monetization
and has built the perfect set of integrated tools to empower you to execute
the process optimally.http://buildit.sitesell.com/
Actually, what I said just above needs to be shared with everyone. Please do not misinterpret what I am saying in this booklet. This is not a “slam” on SEOers vs. SBIers. It is merely an extrapolation of obvious trends. That projection ends up at an unavoidable conclusion in the not-too-distant future.
SIDEBAR
I use the term SBIer interchangeably with those who use Content Traffic PREselling Monetization
because skilled execution of the process requires the complete set of
integrated tools. Only SBI! delivers the process, in the form of
an easy-to-follow Action Guide...
... hosted by yours
truly. And it provides every tool you need to make every step happen
flawlessly.
Competent SEOers can still be quite effective for now, but not for a lot longer. SBIers are destined to outperform SEOers by greater and greater margins, with less and less effort. The updated Alexa study is one example of that.
The results.sitesell.com site is another.
SIDEBAR
We get pickier and pickier and now limit that site to 400 SBI! sites
that rank in the Top 1% of all sites -- just a sampling of SBI!
successes. We eliminate many more than that from this prestigious Web page.
You will not find another page like this anywhere in the world. Why? Well, I can tell you that our competitors would build a page like this... if they could.
Why do SBIers keep doing better and better? It’s simple...
More and more, engines are measuring off-page criteria. And off-page criteria are measured by human reaction to the quality and the relevancy of the search results delivered. The engines are tracking “human reaction” parameters, a few of which were mentioned earlier...
Is this page delivering the info I wanted? Is it excellent material? Is it well presented? If so... Is it so good that I’m interested in this site and will click through more of its pages? Wow! Look at the time. I didn’t realize that I’ve already spent 90 minutes here. Should I provide a link to this page on my own site about porcupines? It’s great! Hey, it has an RSS feed! I’ll publish that feed on my site, thereby providing up-to-date mating information on my site as a service to my visitors, since I don’t cover that aspect of porcupine activity <ahem>. This is superb -- I think I’ll post about this site in the major porcupine forums.
We can only begin to speculate on what hundreds of the top minds who “live search 24 x 7” could dream up. Disregard anything you read in SEO forums when they comment knowingly on Yahoo!’s algorithms -- it’s all idle speculation. As I said earlier, there are only a few people in the entire world who have the entire big picture. And they are not talking.
However, it is safe to assume one thing...
The engines want to recognize reality... quality and relevance.
So here’s a radical concept...
MYLW: <<1.2 Search Engine Mission 1.3 Quality Drives Off-Page Criteria 1.4 Give It to Them>>
