3.4.6. Reciprocal Linking Management Software

There is a way to save on the manual effort. Install a simple link exchange form on your site, one that works to reduce your load and hassle.

Master Reciprocal Links is a program that must be installed in the cgi-bin of your Web host. Here’s the clever part... a visiting Webmaster must qualify herself as serious by first placing a link on her page, before she can request a returning link.

So now you’re probably thinking...

“How do I know people won’t cheat?”

Ah! A robot named “Link Rover” is sent to the link URL to verify that such a link does indeed exist. If it doesn’t, you never even receive the request!


Master Reciprocal Links
http://willmaster.com/master/rlinks/index.shtml

Here’s part of the link request form you display on your site...

No, it’s not as good or complete as all the functionality that SBI! users receive with Value Exchange.

>Value Exchange checks regularly. It checks to make sure a link can be reached within 3 clicks of the home page. It checks and reports on a whole bunch of stuff.

But... if you already have a site, and you’re happy with your results otherwise... hey, Master Reciprocal Links is free!

Afraid to install CGI? Looking for a bit more functionality? Check out this paid service...


http://www.linksmanager.com/

LinksManager does require FTP access, but no CGI is involved at your end. The cost is approaching the cost of the entire SBI! program, which is a pretty good indication of the value of SBI!...

https://secure.sitesell.com/build/order.html#BUSINESS

The upside? Put your link-exchanging on semi-auto-pilot. Avoid their discussion about “links pages.” Follow the basic principles outlined here while using LinksManager and you should be pretty happy. The biggest plus is that you can concentrate fully on building a content-rich site.

On the other hand, if you focus on the cost-effective way of building inbound links and use Value Exchange,is the expense worth it?

Only you can decide.

Getting close to the end now. Let’s take a quick look at specific issues about “linking-out” and then...

... we’ll wrap it up.

MYLW:  <<3.4.5. Other Options...  3.4.6. Linking Software  3.5. Outgoing Link Program>>