1. Why Not Just Give It To Them?
Why bother simulating reality? The days of “meeting-the-algorithm” are coming to an end.
Do NOT waste your time on SEO. It dooms you to working too hard, on all the wrong things.
Work on your business instead.
SEO is a treadmill and the engines increase its speed continuously. You run like mad, just to stay a step behind thousands of the smartest minds on the planet at Google, Yahoo!, MSN, Teoma, etc. Every time they improve their relevancy algorithms...
... you have to run
faster and harder, just to catch up.
Instead, leapfrog SEOers by "keeping it real.” Content 
Traffic PREselling Monetization
sites are exactly what SEs want...
Reality. Relevance... and Quality.
Happy searchers finding what they want.
Here's the basic idea...
STEP 1) Plant enough “on-page hooks” to let the engines know what each page is about. Blend those hooks (“Specific Keywords” -- focus on one per page) into excellent content about that specific topic. That is the SBI! 80-20 approach to the “on-page” part of business-building.
If you have SBI!, use the unique Analyze It! tool to show you when “enough is enough” -- no need to waste time tweaking, endlessly perfecting a page for an algorithm. Instead, build a page that delivers tremendous content.
Sure... get the important on-page criteria correct. Then...
Don't tweak.
Instead, create more and more great content... related and high-value content that delivers what humans want and that passes Analyze It!.
“Analyze It!?” Yes, this SBI! module tells you when you have it “right.” Unlike SEO, SBI! does not worry about the 14th decimal place of some parameter that happens to be “flavor of the month.”
And SBI!’s equally unique, specially formatted Ranking Reports also tell you absolutely when “enough is enough.”
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The Keyword Ranking Report shows you how each page ranks during a search
for its Specific Keyword. If you see a number (from 1 to 30) in a box,
it means that a search for that Specific Keyword, at that specific Search
Engine, ranked at that spot (i.e., at #1 to #30) for at least one of
your site’s pages.
If the number is bold, that page ranks at that number in the Top 30 for a search for its Specific Keyword. A plain number reports the best ranking result that was found for ANY page from your domain for a search for that Specific Keyword.
The ultimate goal is to get one page in the Top 30 for a given keyword. Other pages with the same Specific Keyword basically play a useful, supporting role.
When you score in the Top 30 of the Ranking Report, it is basically saying, “You’ve done as well as you can for the ON-page criteria for this keyword (phrase).”
Now continue to build more content. Then get inbound links -- a little, honest push-start (next step) by a solid, simple inbound link program is a good idea.
The net result will be like an incoming tide that raises the boat of your site. Your site will progressively rank well for harder and harder keywords, until ultimately it wins for the hardest keyword of all. In other words, your lesser words build the "content pressure" that pushes your second tier, which finally pushes your home page into the Top 10.
You will find that, without changing or tweaking a particular page, you start to win the Ranking Report for its Specific Keyword. From there, you'll start to build an unstoppable momentum. Nori’s anguilla-beaches.com site illustrates this point well. Her Top 20 keywords deliver 1/3 of all her "found-by-SE" results. But her huge base of one-of keywords accounts for nearly 80% of all search terms that find her!
You will start to build off-page criteria, which is nothing more than a fancy way of measuring how humans behave after they visit your page.
And if you follow the guidance in Make Your Content PREsell! (the best helper for learning how to write to communicate on the Net), the human behavior part comes automatically. While SEOers constantly chase algorithms and mimic reality, SBIers are already delivering the reality, the searcher satisfaction, that the engines crave.
At this point...
STOP -- don’t tweak -- build more content.
So, what remains?
STEP 2) Get that snowball started rolling down the hill through inbound links.
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You will commonly see “inbound” links referred to as “back
links.” It’s a confusing term. Back to where? Back from
where? Whose “back”? We will use the more obvious
terms “inbound” links” or “in-pointing links”
or “incoming links” to mean links from other sites that are
pointing, coming or bound to your site.
The main benefits of securing a few inbound links?
First, some engines do not have an “Add URL” page -- you can only be listed in their index after their spider follows a link to your site. If you think about it, instead of free submission, inbound links become your “submissions” to engines that do not offer a submission process.
Second, this is a crude but effective way to get your off-page criteria started. Remember, “off-page criteria” is merely a fancy term for measuring how humans behave AFTER they visit your page.
In a nutshell, a few, well-chosen, inbound links get your site rolling like that proverbial snowball, ever-accelerating and building...
Make Your Links ROLL!
Bottom line recommendation? Once you have 20+ pages of content, turn your attention to inbound links. SBI! takes you through the 80-20 process for building a link program. Like everything else, it’s an easy step-by-step program. We’ll go into more detail later in this booklet but for now, here’s a quick overview...
Start at the major directories, with those appropriate for your circumstances. Work through the important second tier directories, then the theme directories and hub sites. Add a few high-quality links from Value Exchange.
Non-SBIers can take advantage of two free SiteSell resources to help execute part of this strategy as easily as possible, free...
i) List your site at relevant “theme-relevant” hubs and directories. What is the best way to find these?
Search It!
Choose Speciality Hubs and Directories in the “STEP 1 Search Category” drop-down menu, and then proceed through each of the STEP 2 Search Types...
The searches above find terrific, highly targeted hubs and directories. No other tool makes this so high-yield, low-effort... and Search It! is totally free.
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Search It! goes way beyond this function. It is the only
ecommerce-related search tool that you will ever need. Keep its tiny
window open in a corner of your monitor, for 24 x 7 access and instant
info-mining of the Web...
- every search you could ever want, all in one spot
- advanced searches pre-packaged
- constantly being refreshed
From Keyword Brainstorming, Research and Competition to the absolute-ultimate Reference Library For Content, Search It! does it all (more, actually!).
Please... take your time and review the online help. Try it a few times and soon you’ll be using it 10-20+ times per day. Search It! will become your indispensable e-commerce search tool.
ii) Secure high-value exchanges with non-competitive, related sites through Value Exchange. Natural and powerful, Search Engines love it. And it’s free!
Take your time and be picky. Your goal is merely to secure two or three quality exchanges with good sites (and preferably nice people).
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“The World's ONLY True-Blue, Real Link Exchanger that
WORKS!”
Links to your site are important for generating high ranking Search Engine results at all the Search Engines. The SiteSell Value Exchange is the simplest, fastest, most efficient, and (most importantly) most REAL way to identify high-value sites which want to link to your site. Find high-value, similarly themed sites, and then exchange links to honestly increase your link popularity.
It’s a true, ethical use of the Net, exactly the way Search Engines want you to do it... relevant sites linking to relevant sites only.
More about off-page criteria...
If you follow the principles of the Content Traffic PREselling Monetization
process, your site will automatically start to build all the off-page
criteria that the engines track, even the ones that you don’t
know about.
When engines track off-page criteria, what are they really tracking?
Human judgment...of your site.
And why does Content Traffic PREselling Monetization
play a role?
Human visitors will like the content on your site. It is relevant, and it OVERdelivers superb information. When that happens, your visitors, collectively, proceed to fulfill all the kinds of off-page behavior that the engines track. For example...
- they choose your site more often than the others on a SERP
- they spend a lot of time before returning to the engine for another search
- some of them link to your site from theirs -- it’s a compliment to your quality
- some will even publish your RSS feed -- another vote of confidence
- others mention your site in prominent forums, discussion groups, media.
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When engines measure which link a surfer chooses and clicks on a SERP, that
is called “Click Popularity.” It was one of the first off-page
criteria. Like any ONE criterion (on-page or off), it can be manipulated.
And of course, the engines have the means to detect and penalize most such
attempts.
But, even if an SEO trick works for a while, this manipulation is still just part of the “dying black art.” As the engines build greater and greater complexity into their algorithms, measuring hundreds if not thousands of possible off-page criteria, the ability to manipulate it becomes more and more impossible.
See what I’m getting at? Offline human response to your site is trackable from the time the surfer is deciding which page to click on the SERP.
We cannot begin to guess at all the off-page criteria that could be tracked. However, if you deliver reality (i.e., a solid content-laden site with high-quality, relevant information), off-page criteria will take care of itself, almost automatically, due to searcher satisfaction.
You cannot fake, mimic or simulate human reaction. It happens as your delighted visitors fan out across the Internet and spread the word in trackable ways. It does so automatically, but with a little guidance by you especially at the start of your online experience.
After getting the basic on-page criteria “close enough” (STEP 1 above), STEP 2 starts the off-page snowball rolling. Get some inbound links. Build some word-of-mouth buzz in all the right places. Do whatever ELSE is relevant for your target market, your business, and your circumstances. Remember...
"Off-page criteria" simply means how engines measure human judgment/behavior before, during and after a visitor clicks on a Search Results Page to visit a site. It could be as short-term as how quickly visitors return to the engine. Or it could be as long-term as how many relevant links build up to that site over time.
These 2 steps get the snowball rolling down hill, speeding faster and faster in its descent, momentum growing as it builds and builds. From there, you'll start to build an unstoppable momentum. Just be careful...
... don’t
hurt yourself.
As your site builds with more and more Content, as you get more and more inbound quality links and other off-page criteria, you start to win the Ranking Report for more and more of your keywords... without endless tweaking. This happens first for the “easier” ones and then for the more competitive ones... all without having to tweak the pages.
By now, the “big picture” of how to build a profitable online business (in the most effective way possible) is becoming clearer to you. It seems so obvious, once you understand it. So by now, you must be asking...
MYLW: <<1.3 Quality Drives Off-Page Criteria 1.4 Give It to Them 1.5 A Weird Story>>
