Make Your Links WORK! (by Ken Evoy)

• Preface
• 1. In the Beginning...
  • 1.1. Keep It Real... Search Engines Get Smarter Fast
  • 1.2. The Search Engine Mission... Recognize Reality
  • 1.3. Quality Drives “Off-Page Criteria”
  • 1.4. Why Not Just Give It To Them?
  • 1.5. But What If SEOers “Get It”? They Won’t! A Weird Story...
  • 1.6. “The Tao of C->T->P->M”
• 2. Quality Inbound Links... Why You Gotta Have ’Em!
  • 2.1. The Power Of Porcupines
  • 2.2. I Have This Friend...
  • 2.3. It’s Just Common Sense
  • 2.4. The Bottom Lines
  • 2.5. Link Exchange Caveats
• 3. The BEST Ways To Build INcoming Links NOW
  • 3.1. The Major Directories
  • 3.2. The Second Tier Directories Good Return On Investment
  • 3.3. Find Themed Directories & Niche Hubs... More Good ROI
  • 3.4. Do Not Link Exchange... Value Exchange!
    • 3.4.1. Finding Link Partners 100 The Manual Process
    • 3.4.2. Finding Link Partners 101 Top "Fraud-Exchange" Tricks
    • 3.4.3. Finding Link Partners 202 Use Search It!
    • 3.4.4. Finding Link Partners 303 Value Exchanging!
    • 3.4.5. Other Options?... Avoid At All Costs
    • 3.4.6. Reciprocal Linking Management Software
  • 3.5. An OUTgoing Link Program? Carefully... AND Selectively
• 4. Single Best Course Of Action