Building Targeted Traffic

Targeted traffic. It's a life-line of your success. You know you need it. But the question is... how do you get it?

This traffic-building part of site concentrates on what works. Other techniques are only mentioned briefly, for the sake of completeness and to steer you clear of them.

What works in attracting targeted traffic.

At first we'll devote special attention to the Search Engines and Directories. It is the single most important, cost-effective traffic-building method of all! Of the 270 million men, women, and children in the US, roughly 39% use search engines on a regular basis. Of those who are online, about 76% use search engines (Source: Nielsen//NetRatings 04,2004). It is the way to attract hundreds of new, targeted prospects each and every day.

Many surveys have studied how surfers find and hit your site. Search Engines and directories are consistently at the top. Here is the order of importance (in decreasing order):

• Search Engines and Directories - most important way to drive targeted traffic to your website, especially to generate a first visit. And they are free. So it is no contest when it comes to spend your efforts on Search Engines Optimization to get more and better rankings in Major Search Engines organic search.
• Links from other Web sites.
• Pay Per Click (PPC) Search Engines.
• Friends via word of mouth (Viral Marketing).
• Affiliate Programs.

Time and Money Wasters brings You non- Targeted Traffic.

The following traffic building techniques can be summarized in two words... don't bother. They will waste your valuable time and money, and more importantly, they won't generate any worthwhile income.

Banner Ads. Pay Per Click Search Engines and other "pay-per-performance" models have made the banner ad an impractical strategy for generating traffic. Why fork out big bucks for visitors who might come to your Web site, when you can get guaranteed results, even with a tight budget? The Interactive Advertising Bureau lists 28 reasons for using banner advertising but it's only about building the brand not increase targeted traffic.

Opt-in mailing list or e-zine. As tempting as it might be, never spam, include unsolicited commercial e-mails. There is only one powerful and ethical way to market using e-mail - opt-in e-mail marketing. Many people feel it is a way to build traffic. It is... but that is not the ideal focus. Use opt-in e-mail as a sales tool and a long term relationship-builder, not as a targeted traffic builder. Traffic is incidental.

Newsgroups and forums. If the group is serious, it will have strict, self-enforced rules. Post anything that smells commercial, and you'll be flamed. Forget about coddling to these groups. The value of a forum is in the interaction with your fellow colleagues and cohorts. Networking will pay off in link backs, tips, email exchanges, and it will put you "in the loop" of your keyword sector. But no targeted traffic.

The Grand Finale to High Targeted Traffic Website

The traffic building information in this site puts you ahead of most or all of your online competition. But only if you use it. Most people won't bother to do this, anyway. You still have to do it and we guarantee you that in ones years time you will call your site a success. It will be drawing between 500 and 2000 targeted referrals a day from search engines. If you build a good site with an average of 4 to 5 pages per user, you should be in the 10-15k page views per day range in one years time. What you do with that traffic is up to you, but that is more than enough to "do something" with.